Monday, 16 June 2014

Google & Facebook Search Pairing

New access has been given to marketers which now allows them to take keywords from your search queries on Google to display ads on Facebook

Image from battellemedia.com

How this works is simple. When you type in a phrase onto Google, for example 'Flowers London' and click on a florists, the website will recognize that you have been redirected to their website via that phrase. This then sends the same genre of ads to Facebook. This could make running campaigns on Facebook and Google Adwords much more effective and result in a much higher amount of clicks for advertisers.

 The company behind this technology is called Kenshoo, and upon further research of this company, it is revealed that they are also Twitter Ads API Partners. It hasn't been officially announced, but it is a safe bet that they are looking into integrating this with Twitter too.

Wednesday, 14 May 2014

F8: Top 5 things covered in F8

Facebook holds a yearly conference about what it is going to be changing. We have selected the main points from the entire video for your convenience.
Taken from the F8 Video

1. No more 'work fast and fix later' attitude

Facebook is known to push out lots of updates fast, breaking some features or leaving large security loopholes such as a vulnerability with the 'view profile as' feature in 2010. They have claimed to be taking a more mature approach to the situation and are now going to be performing thorough tests on new features before rolling them out to the public.

2. Users will now have an option to use apps anonymously

This update comes with a grateful response from a lot of users. Facebook has been slammed for it's privacy issues in the past. They have since amended these issues to the best of their ability and are now obviously trying to stop any more of these issues arising by adding in this new feature. This feature allows Facebook users to log into apps anonymously to build up trust with the app. Once the user feels it trusts the app enough with their personal information, they can then choose to log in with their real information. This new feature is said to be rolling out soon.

3. New advertising system - targeted ads

The Facebook advertising system has probably been better than most social media, already it has semi targeted adverts, usually by what you've previously been browsing. However, Facebook is now using a more targeted and higher quality method of displaying ads. Ads will no longer appear in front of buttons or images, which I personally found highly frustrating, allowing their page to remain usable whilst still placing ads on your screen.

4. Parse - More tools for developers

Photo taken from the Parse website

Parse is a tool for application developers which allows a lot of the back end code such as server querying to be automatically configured for them. This means that application developers can put more time and effort into developing the core aspects of their own application rather then focusing on getting the back end code to function within their application. This means we could start to see higher quality Facebook applications starting to make appearances throughout the next year or so.

5. AppLinks - Easier Linking Between apps

App Links is a tool that is now supported by Facebook. App Links is slowly trying to convince all mobile application makers, programmers and web developers to use one unified system to allow linking to apps on phones from desktop websites or programs. This will make interaction between apps more pleasant, so we could see direct links from Facebook's recently acquired Instagram, perhaps even uploading photos directly to Instagram and Facebook simultaneously.


Monday, 28 April 2014

Google+ as popular as Twitter

Recent research from Forrester Research has revealed that in the US, the same amount of people use Google+ as often as they use Twitter.

Photo taken from Adweek

A lot of media sources have been putting out news that Google+ is a 'ghost town'. This is untrue, according to the research. Google+ has only 25% of the users compared to Facebook - but let's not forget that Facebook is the world's leading social media website. Google+ has an equal amount of users as Twitter.

This may not seem like much - but there's more. A Google+ user is more likely to follow a company on Google+ than a Twitter user is to follow a company on Twitter. This also applies to brands. Not to mention that Google+ is still ahead of Pinterest and LinkedIn. It was published in the research that the researcher recommends every company to be marketing on Google+.

Tuesday, 22 April 2014

Over the past few months, you will have noticed that Facebook's news feed has been changing frequently. If you didn't already know, Facebook uses an algorithm to place stories on your news feed. This is to keep you coming back for more, as the algorithm sifts through all of the posts it could possibly show you and only surfaces the ones it thinks you will like.

Facebook-timeline-evolution
Photo from Mashable

The average Facebook user has 1500 possible stories per day. Facebook only shows you 20% of these. This is the algorithm taking effect, trying to show you only high quality posts.

Some changes have been made regarding repeat surfacing of articles. Facebook initially said that they would not allowing stories to resurface, as users were unlikely to go back to a post that they had already seen. This is no longer the case, meaning that if there are new comments from friends on an article it will surface again.

Monday, 14 April 2014

Twitter now has a new, updated layout that may look familiar.

Zac Efron's twitter and facebook profiles - can you spot the difference?
Photo from the Guardian, taken by them from Facebook and Twitter

I personally am a fan of the new layout, however similar to Facebook's it may be. With the new layout changes come new quality of life changes. Twitter wants to change how it works. If you're looking for detailed information on the new changes, take a look at twitter's blog, as I will just briefly be going over the new features.

Highlighting best tweets. These tweets will appear bigger on your feed, making it a lot easier for your followers to see your finest tweets.

Pinned tweets. Pin a tweet at the top of your page so it's clearly visible to anyone who visits.

Filtered tweets. Choose what you see on someone else's page. You can filter by tweets, tweets with videos/photos and replies.

The new design should hit you within the next two weeks, as twitter is slowly rolling out the update to all of its users.

Thursday, 10 April 2014

Google Plus adds view counts

Last week Google decided to add a view counter to everyone's Google Plus pages.


This has been seen as a good and bad addition by it's users, some thanking Google as it allows them to track how well their page is doing. Others are not pleased, as they feel it is a bid for Google to try and win them over from other social media websites.

Not to worry, if you find yourself with fewer views than you'd like, you can hide the counter. If you head into your profile settings you can untick the box that says 'Show how many times your profile has been viewed'.

At the moment it seems that the counter is updated periodically rather than in real time, meaning that you can't see immediately if something you posted gathered a lot of attention.

Monday, 31 March 2014

Facebook broadening it's horizons



If you take a look at your favourite news site, you will find that it is currently plastered with Facebook's latest acquisition spree. Within the past week, Facebook forked out $2bn for the acquisition of Oculus VR, which was developing the Oculus Rift.

Orlovsky and Oculus Rift.jpg

The Oculus Rift is a virtual reality headset that has been popular amongst gamers since it has been announced. It contains motion detectors and a 720p display making it feel like you're inside the game.

Not only this, but Facebook has also acquired Ascenta, an aerospace company. Zuckerberg plans to use this to provide drones that allow internet access in rural areas. This is to follow suit of Google which announced it was going to use balloons to provide internet access to these rural areas.

More information about providing basic internet access for all of the world can be found on internet.org.