Monday, 31 March 2014

Facebook broadening it's horizons

If you take a look at your favourite news site, you will find that it is currently plastered with Facebook's latest acquisition spree. Within the past week, Facebook forked out $2bn for the acquisition of Oculus VR, which was developing the Oculus Rift.

Orlovsky and Oculus Rift.jpg

The Oculus Rift is a virtual reality headset that has been popular amongst gamers since it has been announced. It contains motion detectors and a 720p display making it feel like you're inside the game.

Not only this, but Facebook has also acquired Ascenta, an aerospace company. Zuckerberg plans to use this to provide drones that allow internet access in rural areas. This is to follow suit of Google which announced it was going to use balloons to provide internet access to these rural areas.

More information about providing basic internet access for all of the world can be found on

Monday, 24 March 2014

No more #hashtags?

Twitter is reportedly considering removing it's renowned hash tags and at replies.

Twitter has grown in popularity in the past few years, attracting the young populace most of all. Twitter reports that the planned removal of the hash tag and at replies will make their website more user friendly and hopefully attract even more users and help the older generation get to grips with it.
People holding mobile phones are silhouetted against a backdrop projected with the Twitter logo  in Warsaw

Photo from The Telegraph

What does this mean for social media advertising? Well currently social media advertising is most efficiently done on Facebook as it has a wide variety of users. With this new change we can expect to see more and more business twitter pages, along with more potential customers. We could even possibly see Twitter over take Facebook in the social media advertising aspect of their sites. There's no better time than now to claim your Twitter domains, as the increase in users will make these more valuable!

Wednesday, 12 March 2014

Facebook's new 'streamlined' pages

Facebook has recently introduced a new layout to all of its pages, making administration and organisation much, much easier.


Photo from Facebook

Firstly, Facebook has added a tool that lets you add other people's pages to a watch list. This feature is called 'pages to watch' and allows you to directly compare how many likes these other pages have gotten in the past week. Not only does it show likes per week, it shows how many posts a page has made and how much engagement a page has had. Very handy for adding competitors and seeing how you can beat them! Once pages have been added, a small widget is added to the admin control panel that page admins see at the top of the page, allowing you to see how you're fairing against your competition at a glance.

It is expected that if you are falling behind in likes with those you have added to your 'pages to watch' it recommends that you try and run an ad campaign for your page. Facebook is trying to make itself a more competitive place to advertise and will use these tactics to persuade you to run ads in hopes of being at the top of your pages to watch list.

That being said, they have also added some useful features, allowing you to quickly see all of the important information about your page at a glance, along with putting all the useful information about a page on the left hand side for customers.