Tuesday, 22 April 2014

Over the past few months, you will have noticed that Facebook's news feed has been changing frequently. If you didn't already know, Facebook uses an algorithm to place stories on your news feed. This is to keep you coming back for more, as the algorithm sifts through all of the posts it could possibly show you and only surfaces the ones it thinks you will like.

Facebook-timeline-evolution
Photo from Mashable

The average Facebook user has 1500 possible stories per day. Facebook only shows you 20% of these. This is the algorithm taking effect, trying to show you only high quality posts.

Some changes have been made regarding repeat surfacing of articles. Facebook initially said that they would not allowing stories to resurface, as users were unlikely to go back to a post that they had already seen. This is no longer the case, meaning that if there are new comments from friends on an article it will surface again.