Monday, 16 June 2014

Google & Facebook Search Pairing

New access has been given to marketers which now allows them to take keywords from your search queries on Google to display ads on Facebook

Image from battellemedia.com

How this works is simple. When you type in a phrase onto Google, for example 'Flowers London' and click on a florists, the website will recognize that you have been redirected to their website via that phrase. This then sends the same genre of ads to Facebook. This could make running campaigns on Facebook and Google Adwords much more effective and result in a much higher amount of clicks for advertisers.

 The company behind this technology is called Kenshoo, and upon further research of this company, it is revealed that they are also Twitter Ads API Partners. It hasn't been officially announced, but it is a safe bet that they are looking into integrating this with Twitter too.